Google Analytics Integration

Leadfication can send popup interaction data directly to your Google Analytics account — no extra code needed. It uses the GA code already installed on your website.

How to Enable It

  • Open a popup in the editor
  • Go to the More tab
  • Toggle the Google Analytics switch on
  • Save the popup
Leadfication will automatically detect your GA implementation and start sending events.

Events Sent to Google Analytics

Depending on the popup, Leadfication sends the following events:
  • leadfication_view - Triggered when the popup is displayed
  • leadfication_click - Triggered when a visitor clicks the popup's button
  • leadfication_lead - Triggered when a visitor submits their contact information

Event Structure

Universal Analytics (GA3)

Event Category: Leadfication
Event Action: view / click / lead
Event Label: [Popup name]

Google Analytics 4 (GA4)

Event Name: leadfication_view / leadfication_click / leadfication_lead
Parameters:
  event_category: "Leadfication"
  event_label: [Popup name]

Viewing the Data

Universal Analytics (GA3)

Go to Behavior → Events → Overview and look for the "Leadfication" category.

Google Analytics 4 (GA4)

Go to Reports → Engagement → Events and look for events starting with "leadfication_".

Troubleshooting

  • Make sure Google Analytics is properly installed on your website
  • Check that the integration is enabled for the popup
  • Allow up to 24 hours for data to appear in your reports
  • If using Google Tag Manager, verify your GA configuration allows custom events