Analytics Overview

The Analytics dashboard gives you a clear view of how your popups are performing. Use it to track results and make informed decisions.

Key Metrics

Every popup tracks these base metrics:
  • Total Views: How many times the popup has been displayed
  • Unique Views: How many individual visitors have seen it
  • Device Breakdown: Performance split across Desktop, Mobile, and Tablet
Depending on the popup's goal, you'll also see:
  • Clicks & CTR (Click-Through Rate): For popups focused on driving an action — how many visitors clicked and what percentage that represents
  • Leads & LCR (Lead Conversion Rate): For popups focused on collecting contact info — how many visitors submitted their details and the conversion rate
LCR = (Leads ÷ Unique Views) × 100%

Filters

  • Device: Filter by All, Desktop, Mobile, or Tablet
  • Period: Select a date range — last 7 days, last 30 days, or a custom range
  • Popup: View all popups together or focus on a specific one

Performance Over Time

The timeline graph shows trends over your selected period — useful for spotting peak days, tracking changes after edits, or correlating performance with campaigns.